After earlier dates slipped, WinCo's opening was scheduled for September 1, 2008, at Indio Towne Center, an open-air shopping center beside Interstate 10 in Indio, California, built in a California Mission style.
People drove in for groceries at WinCo and projects at Home Depot, and 24 Hour Fitness drew them early and late. Through the 2010s, a toy store and Party City brought the row its seasonal shoppers.
Later openings came with a show, from a Hawaiian dance show for Ono Hawaiian BBQ in July 2023 to a DJ for Tillys in March 2025.
Party City is gone from the row now. Once before, in 2018, the row's biggest store went dark when Toys "R" Us closed.
The building still stands at 42500 Jackson Street. That leaves what went in and what the row around it looks like today.
Ten store pads cut to eight on vacant land
In August 2006 the land beside Interstate 10 at Avenue 42 and Jackson Street, at the north end of Indio, was 56 acres of flat, empty ground.
The plan filed for it that month went by a working name, Indio-Jackson Retail Center, and it was big: ten major retail pads, with smaller shops, restaurants, and banks around them, and about 492,500 square feet of floor space.
It got smaller on the way to approval. By September one of the big pads was gone and the total was down to just under 488,000 square feet.
When the City of Indio approved the project in January 2007, it had eight major pads and the name it would open under, Indio Towne Center.
Parts of the site had been mapped for a business park, so the approval also carried a permit that let retail go there.
The city signed off despite its own environmental review, which concluded that the center would cause significant environmental impacts.
Mitigation measures became conditions of the approval.
The city also adopted a statement of overriding considerations, and the project went ahead on that basis.
WinCo and Home Depot on their own parcels
By the end of 2007 Regency Centers, the developer, had September 1, 2008 on its schedule for WinCo.
Indio Towne Center was being developed as an open-air power center on Jackson Street beside Interstate 10 in Indio, California.
Home Depot was the other original anchor, at the north end of the site at 42100 Jackson Street, while WinCo stood at 42600.
Neither building was Regency's.
Each sat on a parcel of its own, and Regency listed both stores as shadow anchors, outside the space it owned.
At the end of 2007 the company counted 355,500 square feet as its own in a center of 591,300.
Instead of an enclosed mall, the plan set a health club and casual dining alongside neighborhood shops and big-format stores in separate buildings.
What Regency did own lined the internal drives.
CVS, Petco, and 24 Hour Fitness took the bigger spaces, and the pads closer to Jackson Street and the freeway went to fast food: Panda Express, Taco Bell, McDonald's, and KFC.
GreenbergFarrow, the architects, gave the buildings a California Mission look, breaking up the facades with shifts of color, deep overhangs, awnings, sheltered walks, and planted trellises around the wide parking fields.
Toys "R" Us gets a building of its own
At the end of 2010 the original row that Regency owned was 59 percent leased.
A second building was going up beside it by then, 46,800 square feet, and every foot of it was leased to Toys "R" Us and Babies "R" Us, with the stores announced for the fall of 2011.
The rest of the row filled in over the next few years.
Party City was in place at 42800 Jackson Street, and CVS, Petco, and 24 Hour Fitness held their spaces along the same drive.
By the end of 2014 Regency's space, by then counted together with the toy building, was just over 91 percent leased.
It was a place people drove to and parked at.
WinCo brought grocery runs, Home Depot brought home-improvement trips, and 24 Hour Fitness drew people early in the morning and again in the evening.
Food was spread among the pad buildings and storefronts, and Party City and the toy stores brought seasonal shopping to the row.
Toys "R" Us closes and Regency sells
In January 2018 Toys "R" Us put its Indio store at 42500 Jackson Street on its closing list, part of the chain's bankruptcy reorganization.
Closings were set to begin in February, with most of the stores expected to shut by mid-April, and by that August the toy building was empty.
It was the biggest space the landlord had. The same north Jackson Street corridor had already lost a Target, which closed in early 2017.
In the spring of 2018, before the toy store's departure had worked its way into the figures, Regency's part of the center was about 95 percent leased.
Regency sold in July 2018.
For $28.8 million it let go of about 182,000 square feet, the part it owned, in a power center of about 560,000; Home Depot and WinCo were not part of the deal.
Red Mountain Group announced the purchase that month.
Marshalls and Burlington were already under lease when Red Mountain took over, both signed before the sale closed.
The property also came with undeveloped pads that had room for about 141,000 more square feet, while its largest building sat vacant.
Burlington takes the former toy store
Both leases became open stores in May 2019.
Marshalls held its grand opening on May 16 in a new building of about 22,000 square feet at 42400 Jackson Street.
On May 31, Burlington held a grand-opening event next door, in the former Toys "R" Us building at 42500, which had been converted into a store of about 40,000 square feet.
Ground-up buildings rose on the bare pads beside them for Five Below, at 42300, and Ulta, at 42350.
In June 2019 both stores were expected by early fall. Five Below opened on November 15, 2019, and Ulta was trading by March 2020.
In 2019 Burlington was already the largest tenant in the row's core buildings, with Marshalls second and Party City third.
By then the stretch from 42300 to 42500 Jackson Street held four new stores where, in early 2018, there had been one closing toy store and empty ground.
Ono Hawaiian BBQ and Texas Roadhouse arrive
On July 28, 2023, Ono Hawaiian BBQ opened at 42560 Jackson Street with a drive-through and an opening day that lasted from 11 in the morning until 9:30 at night.
Ono advertised a ribbon cutting, raffles and giveaways, a buy-one-get-one deal, and a Hawaiian dance show.
Texas Roadhouse had its design approved by the Planning Commission in October 2022: a full-service restaurant of about 9,100 square feet on less than an acre, built of brick and cement fiber board under a metal roof, with drought-tolerant plants around it and parking shared with the center.
It needed no variance, and the city relied on the environmental review it had certified for the whole center in 2007.
It opened at 42790 Jackson Street on September 18, 2023, the first Texas Roadhouse in the Coachella Valley, and the city marked the day with a grand-opening event.
Four months after the opening, in January 2024, Red Mountain sold the restaurant building for $3 million to two buyers.
With that sale, one more piece of the center belonged to someone other than its landlord.
Skechers and Tillys get a new building
In July 2024 the City Council deferred, without waiving, about $222,000 in impact fees for a 14,160-square-foot building beside Ulta, to be shared by Skechers and Tillys.
Tillys opened at 42290 Jackson Street in March 2025 and marked it with a March 8 party where the first 100 shoppers got a free T-shirt, alongside prizes, totes to personalize, airbrushed hats, and a DJ.
By the end of that month Skechers was open next door at 42270, after a ribbon cutting hosted by the city.
Party City's old space at 42800 Jackson Street changed hands as well.
Boot Barn named Indio among its new stores in November 2025, and it trades from that address.
The center is still made of separately owned pieces. Red Mountain runs the core row, and Home Depot and WinCo trade beside it.
WinCo is open 24 hours a day, and Home Depot opens at 6 a.m. six days a week.
At 24 Hour Fitness, despite the name, the doors open at 5 a.m. and close at 11 p.m. Marshalls, Five Below, Ulta, Petco, and CVS hold their spaces along the row, and Burlington stays open until midnight on several nights.
Red Mountain bought the middle row in July 2018 with its largest building standing empty.
The old toy store is a Burlington, and the row around it holds more stores than it did on the day of the sale.
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