New Chapter for Merritt Square Mall: What’s Next for Merritt Island, FL’s Gem?

The Foundation and Evolution of Merritt Square Mall

Merritt Square Mall, nestled in the heart of Merritt Island, Florida, is a testament to the region’s retail history. Since its grand opening on July 9, 1970, the mall has been a cornerstone of shopping and social gathering.

As the oldest shopping mall in Brevard County, it has witnessed the ebb and flow of the retail industry, adapting and evolving with the times.

The mall’s inception brought major retail anchors that would define its character for decades. Original anchors included Jordan Marsh, which later transitioned to Burdines before becoming Macy’s, Ivey’s, which transformed into Dillard’s, and J. C. Penney, which remains a mall staple.

These stores provided a wide range of products and services. They attracted other retailers and restaurants, making Merritt Square Mall a one-stop destination for shoppers.

Throughout the years, Merritt Square Mall underwent several expansions and renovations to keep up with the changing demands of consumers and retailers alike.

One of the most significant periods of change came in the mid-1980s when the mall announced a renovation plan that would add 60,000 square feet of retail space.

This expansion paved the way for Sears to open in 1989, replacing an older store in Rockledge and introducing a new dimension to the mall’s retail offerings.

However, the retail landscape has shifted dramatically over the years, with Sears closing its doors in May 2021 as part of a nationwide downsizing effort.

Despite these changes, Merritt Square Mall has remained a central hub for shopping, dining, and entertainment on Merritt Island. Its ability to adapt to the retail industry’s shifts, strategic location, and diverse store mix has ensured its place in the community’s heart.

A visit to Merritt Square Mall is on the list of things to do in Merritt Island, Florida. It offers a glimpse into the area’s retail evolution and its enduring appeal to residents and visitors alike.

Ownership and Management Transitions

The journey of Merritt Square Mall through various ownerships reflects the dynamic nature of the retail real estate market.

Initially developed by Alpert Investment, the mall has seen several changes in its management and ownership structure, each bringing its vision for the future of this retail landmark.

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In 2002, the mall was sold to Bayview Malls LLC for $32.7 million by its previous owner, John Hancock Life Insurance Co. This sale marked the beginning of a new chapter, aiming to rejuvenate the mall’s appeal to retailers and shoppers.

Three years later, in 2005, Thor Merritt Square LLC took the helm, purchasing the mall for $64.4 million. This significant investment underscored the mall’s potential in the eyes of real estate investors.

However, the challenges of the retail industry and the economic climate led to another pivotal moment in 2007 when Glimcher Realty Trust acquired the property.

Following a merger, the transition to WP Glimcher in 2015 highlighted the ongoing efforts to adapt and thrive in an ever-changing retail environment.

Despite these efforts, 2016 brought a challenging time for Merritt Square Mall when it was foreclosed on and put up for auction under the ownership of WP Glimcher. The auction, however, did not attract bidders, a stark indicator of the difficulties facing brick-and-mortar retail spaces.

Currently, the mall is owned by Namdar Realty Group, which has taken on the task of navigating the mall through the complexities of modern retail, focusing on revitalization and attracting a new generation of shoppers.

Current Anchors and Their Stories

Merritt Square Mall is anchored by several key department stores, each with its unique history and contribution to its success.

JCPenney, one of the original anchors, has been a staple at the mall since its opening in 1970. Known for its wide range of clothing, home goods, and appliances, JCPenney has adapted to meet changing consumer demands while maintaining its commitment to quality and value.

Macy’s, which transitioned from Jordan Marsh, has brought a touch of luxury and an extensive selection of brands to Merritt Square Mall.

As a destination for fashion, beauty, and home décor, Macy’s has played a crucial role in attracting a diverse customer base to the mall. Its two-level store offers a shopping experience that caters to various tastes and budgets.

Dillard’s, evolving from Ivey’s, offers an upscale selection of clothing, accessories, and home furnishings.

Known for its customer service and quality merchandise, Dillard’s has become a favorite among shoppers looking for a more refined shopping experience. Its presence at Merritt Square Mall underscores its appeal to shoppers seeking quality and style.

Ollie’s Bargain Outlet, which opened in the space left vacant by Sports Authority in 2018, has introduced a new dimension to the mall’s retail mix.

Specializing in closeouts, surplus items, and salvage merchandise, Ollie’s offers shoppers deep discounts on various products, from books and housewares to toys and food.

CMX Cinemas 16 Theatres, including an IMAX theatre, has transformed Merritt Square Mall into an entertainment destination.

CMX Cinemas has become a popular spot for families, friends, and movie enthusiasts, offering the latest movies in a state-of-the-art setting. Its addition to the mall has enhanced the overall visitor experience, providing entertainment options that complement the shopping and dining offerings.

Famous Stores and Dining Options

Merritt Square Mall in Merritt Island, FL, is a treasure trove of shopping and dining experiences catering to various tastes and preferences. As you wander the mall, you’ll encounter famous stores offering everything from the latest fashion trends to essential home goods.

Fashion enthusiasts will find their haven in stores like Aeropostale and Victoria’s Secret, where the latest trends and timeless styles meet. Aeropostale provides casual apparel that appeals to a youthful spirit.

At the same time, Victoria’s Secret offers an exquisite selection of lingerie, beauty products, and accessories. For those looking to update their wardrobe with affordable yet stylish options, rue21 presents a variety of clothing and accessories that echo the latest fashion trends without breaking the bank.

When enhancing your living space, Bath & Body Works invites shoppers to explore a world of fragrant body care and home scents. Each product promises to transform your home into a fragrant oasis, from seasonal candles to luxurious hand soaps.

Book lovers will rejoice at the sight of Books-A-Million. This bookstore offers an extensive collection of books, magazines, and collectibles, making it the perfect spot to find your next read or a thoughtful gift.

On the dining front, Merritt Square Mall does not disappoint. You’ll find delightful dining options among its corridors catering to every palate. Chick-fil-A offers classic chicken sandwiches and waffle fries, a favorite for those looking for a quick and tasty meal.

For a taste of Italian, Sbarro serves up slices of pizza that are as big in flavor as they are in size, alongside a selection of pasta dishes.

The Mediterranean Gourmet stands out as a gem within the mall, offering authentic Mediterranean cuisine that transports diners straight to the shores of the Mediterranean Sea. From savory kebabs to fresh salads, it’s a place where every meal is prepared with care and tradition in mind.

For shoppers with a sweet tooth or those needing a caffeine boost, the mall does not disappoint. Bunnie Boba Tea brings a variety of bubble tea flavors, from classic milk tea to fruit-infused creations, perfect for refreshing breaks between shopping sprees.

George & Ken Coffee & Smoothies offers a cozy spot to enjoy a coffee or smoothie made from fresh ingredients.

Merritt Square Mall’s dining options reflect the diverse tastes of Merritt Island, FL, providing visitors with more than just a shopping experience. Whether you’re in the mood for fast food, international cuisine, or a quick snack, the mall has something to satisfy your cravings.

The Economic and Social Impact

Since its opening, Merritt Square Mall has played a significant role in the local economy and community.

Beyond being a shopping destination, the mall has served as a venue for social gatherings, community events, and employment for many residents of Merritt Island and surrounding areas. Its presence has stimulated local businesses and contributed to the region’s economic vitality.

The mall’s adaptation to the digital age and changing consumer behaviors has been crucial. In response to the rise of online shopping, Merritt Square Mall has focused on providing experiences that can’t be replicated online, such as dining options, entertainment, and community events. These efforts have helped maintain its relevance in the community and continue to draw visitors.

Community events hosted at the mall, from holiday celebrations to charity fundraisers, have fostered a sense of belonging among residents. These gatherings enhance the mall’s social value and contribute to its economic sustainability by attracting visitors.

The mall’s role in the community extends beyond commerce, serving as a gathering place where memories are made and traditions are celebrated.

Challenges and Opportunities

Like many traditional shopping centers, Merritt Square Mall faces its share of challenges in an era where online shopping has become increasingly popular.

The closure of Sears in 2021 is a testament to the shifting retail landscape, where even established department stores are not immune to the changes in consumer behavior.

This event marked a significant moment for the mall, highlighting the need for adaptation and innovation to remain relevant.

Despite these challenges, Merritt Square Mall is positioned to leverage several opportunities. The mall’s location, with high visibility from the 520 Causeway, is a significant asset.

This advantage, coupled with the area’s ongoing development and the influx of tourists visiting nearby Cape Canaveral and Cocoa Beach, presents a unique opportunity to attract new visitors and tenants.

Furthermore, the introduction of Ollie’s Bargain Outlet and the enduring popularity of CMX Cinemas 16 Theatres and IMAX demonstrate the potential for diversifying the mall’s offerings beyond traditional retail.

The Merritt Island Redevelopment Agency (MIRA) has also identified the mall as a key property needing attention and redevelopment.

These efforts, aimed at revitalizing the mall and its surroundings, underscore the potential for transformation into a modern, mixed-use space that can meet the needs of today’s consumers.

Reimagining Merritt Square Mall: Shaping Tomorrow’s Destination

In 2022 – 2023, Merritt Square Mall was at the center of a visionary redevelopment plan to revitalize and adapt the aging commercial center to the changing retail landscape.

The Merritt Island Redevelopment Agency (MIRA), in collaboration with Brevard County and the St. Johns River Water Management District, has been instrumental in laying the groundwork for this transformation.

Introducing the Fortenberry Regional Stormwater Treatment System is a pivotal development, offering an economic incentive for the mall and surrounding commercial properties.

This system allows for more efficient land use by reducing the need for on-site stormwater retention, thereby facilitating a broader scope for redevelopment.

The mall, a staple of the community since its construction 50 years ago, has shown signs of wear and tear, exacerbated by shifts in buying trends and the impact of the pandemic.

Despite these challenges, its strategic location along the 520 Corridor, high visibility, and accessibility from both the mainland and the ocean make it a prime candidate for redevelopment.

The lack of landscaping and the aging appearance of the buildings have been identified as key areas needing attention.

However, the site’s potential for traffic, residential, and tourism benefits remains significant, bolstered by previous MIRA projects like the 520 Corridor Beautification and the Veterans Memorial Park enhancements.

MIRA’s engagement with design consultants to create concept plans marks a proactive step towards reimagining Merritt Square Mall.

These plans, available for study by developers, suggest the possibility of realigning or creating new streets and developing an outdoor-oriented pedestrian mall concept.

Such a transformation could enhance the mall’s appeal, turning it into a vibrant, modern space that caters to various needs and preferences.

While MIRA does not own the mall property and has no intentions of acquiring it, the proposed concepts represent a potential vision for the area’s future.

This vision aligns with broader efforts to revitalize Merritt Island’s commercial landscape, making it more attractive to residents, visitors, and investors.

Future Prospects and Community Vision

Looking ahead, the future of Merritt Square Mall hinges on embracing change and fostering innovation.

Community involvement and input will be crucial in shaping the mall’s future. Engaging with residents, business owners, and stakeholders to gather insights and ideas can help ensure that redevelopment efforts align with the community’s needs and aspirations.

By fostering a collaborative approach, Merritt Square Mall can evolve into a space that reflects Merritt Island’s unique character and values.

The potential for Merritt Square Mall to adapt and thrive in the face of changing retail trends is significant.

With strategic planning, investment, and community support, the mall can redefine itself as a destination that meets the evolving demands of consumers while contributing to the economic and social vitality of the region.

The journey ahead may be challenging, but the opportunities for innovation and growth offer a promising path forward for Merritt Square Mall.

Comments: 10
  1. Avatar of TYNRIGGS

    I know a Big Wig Manager at Texas Roadhouse and there is/was talk of them
    Opening in the Sears space.
    Where that is now I don’t know but that would certainly be terrific for M.I

    1. Avatar of Spencer Walsh
      Spencer Walsh (author)

      That would be fantastic! I haven’t seen any updates about Texas Roadhouse moving into the Sears space, but I agree it would be a great addition.

  2. Avatar of Reid stout
    Reid stout

    I worked at Walgreens restaurant that was right in the main court yard the use to have all sorts of events there it was fantastic times working at the mall

    1. Avatar of Spencer Walsh
      Spencer Walsh (author)

      Your time at the mall sounds memorable! It’s stories like yours that keep the spirit of Merritt Square alive.

  3. Avatar of Frank

    While reading this very well written article I couldn’t help but notice the ads for online shopping. Ironically, these companies are the real reason that the mall has become irrelevant.

    1. Avatar of Spencer Walsh
      Spencer Walsh (author)

      You’re right about the impact of online shopping. Still, there’s nothing like the experience of walking through the mall.

  4. Avatar of Alan

    Spencer, have you even been to this mall? Have you even drove by it? If so, have you noticed that the entire parking lot is empty? As in no customers. I was there a month or so ago and there was a damn Petting Zoo in there! A week later it was gone. Half of the place is Vacant. And if by some slim chance you actually went in Macy’s or Dillard’s. You would not have mentioned Customer Service! There is no such thing! The closest thing I saw was a lady Security Guard who didn’t speak English?
    So I’m thinking the Woke crowd will eventually just turn the place into a Homeless Camp.

    Sorry to step on your dreams.

    1. Avatar of Spencer Walsh
      Spencer Walsh (author)

      I share your concern about the mall’s emptiness. But let’s not write it off just yet. There could be new plans in store.

  5. Avatar of David

    hi everyone my NAME is DAVE the COLORING ARTIST I could bring art work to help MERRITT island square mall just text me I could do big art EXHIBIT

    1. Avatar of Spencer Walsh
      Spencer Walsh (author)

      Bringing art to the mall is a great suggestion, Dave! It could add so much character and draw visitors.

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