Uncover the Secrets of Sugarloaf Mills Mall in Lawrenceville, GA

Historical Background

Sugarloaf Mills, nestled near Lawrenceville, Georgia, is more than a shopping destination; it’s a landmark with a rich history. Opening its doors in November 2001 as Discover Mills, it was initially envisioned as an outlet mall.

The transformation into an entertainment hub began with the additions of AMC Sugarloaf Mills 18 in 2003 and Medieval Times in 2006, turning it into a place where shopping met entertainment.

The mall’s original owner, the Mills Corporation, had a unique approach to naming rights. They granted these rights to Discover Card, leading to the original name Discover Mills.

This innovative marketing strategy was a pioneering move in the United States at the time, reflecting a forward-thinking approach to branding and identity.

In October 2012, the mall underwent a renaming to Sugarloaf Mills following the ending of a 10-year naming rights agreement with Discover Card.

The name Sugarloaf Mills was initially intended for the mall during its initial development phase in the late 1990s, and it was derived from the parkway on which the mall is situated. The renaming marked a new era for the mall, aligning it with its local roots and community identity.

The mall’s history is a tapestry of innovation, transformation, and adaptation. From its inception as an outlet mall to its evolution into an entertainment destination, Sugarloaf Mills has continually reinvented itself, reflecting the changing dynamics of retail and community engagement.

Architectural Design and Structure

The architectural design of Sugarloaf Mills is a blend of functionality and aesthetics. With a total retail floor area of 1,183,000 square feet, it’s a sprawling single-story structure accommodating diverse stores and services. The design is modern and inviting, creating a space welcoming visitors to explore and enjoy.

The mall’s layout is designed to facilitate easy navigation, with clear boundaries for different sections. The lighted lot and multi-level parking deck ensure visitors have ample space to park their vehicles, adding to the convenience. The thoughtful design extends to the interiors, with well-planned corridors and open spaces that enhance the shopping experience.

The design of Sugarloaf Mills reflects a modern approach to retail space, emphasizing creating an environment that’s more than just a place to shop.

It’s a space where people can gather, dine, and be entertained, all under one roof. The architectural choices mirror the mall’s philosophy of being a community hub that brings people together.

Sugarloaf Mills: Stores and Services

Sugarloaf Mills has over 180 stores and services, including 14 anchor tenants. The wide variety of options at the mall serves a diverse range of tastes and preferences, establishing it as a comprehensive shopping destination for all. From fashion to electronics, home goods to specialty items, the mall offers a diverse selection that appeals to all age groups.

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The presence of theme restaurants and casual dining spots adds to the appeal, providing a complete shopping and dining experience. Whether it’s a family dinner or a quick bite on the go, the dining options at Sugarloaf Mills cater to different tastes and occasions.

Sugarloaf Mills Food Court
Sugarloaf Mills Food Court Northwalker, CC0, via Wikimedia Commons

Entertainment venues are a significant part of Sugarloaf Mills’ identity. The mall has evolved to include attractions beyond traditional retail, offering a place for families and friends to enjoy their time together.

From movie theaters to themed restaurants, the entertainment options are designed to provide fun and excitement, making Sugarloaf Mills a destination.

Entertainment options:

  • AMC Sugarloaf Mills 18
  • Altitude Trampoline Park
  • Color Sling
  • Cosmic Golf & Play
  • Dave & Buster’s
  • GE Airsoft
  • Medieval Times Dinner & Tournament
  • Mystery Room

Impact on the Community

Sugarloaf Mills is more than a mall; it’s part of the Lawrenceville community. Its impact on the local economy is significant, providing employment opportunities and supporting local businesses. The mall’s presence has helped boost the local economy, creating jobs and contributing to the growth of Lawrenceville.

The mall’s role as a tourist attraction in Gwinnett County, Georgia, has also contributed to the region’s growth. Its presence has helped put Lawrenceville on the map as a destination for shopping and entertainment.

The mall’s success has ripple effect on the surrounding areas, leading to increased business activity and development.

Sugarloaf Mills Interior north corridor
Sugarloaf Mills Interior north corridor Northwalker, CC0, via Wikimedia Commons

The mall’s safety has recently come into focus due to unfortunate incidents, including the fatal shooting of a high school football star in the parking lot in October 2022, highlighting the need for increased security measures.

The incident has led to legal actions and has prompted a reflection on the mall’s responsibility towards its patrons.

The community’s response to this incident reflects Sugarloaf Mills’s deep connection with the people of Lawrenceville and their expectations of this beloved landmark.

Sugarloaf Mills south corridor
Sugarloaf Mills south corridor Northwalker, CC0, via Wikimedia Commons

Recent Developments and Future Prospects

Sugarloaf Mills continues to evolve, adapting to the changing retail landscape. Recent developments include new store openings and promotional events, such as back-to-school sales offering up to 70% off. These initiatives reflect the mall’s commitment to providing value and variety to its customers.

The mall’s management is also focused on enhancing the visitor experience. Initiatives like introducing the Simon® American Express® Credit Card from Cardless reflect a commitment to customer convenience. The management’s proactive approach to trends and customer needs ensures that Sugarloaf Mills remains a preferred destination for shopping and entertainment.

Looking ahead, Sugarloaf Mills faces challenges and opportunities. The retail industry’s dynamics are ever-changing, and the mall must continue to innovate to stay relevant and appealing to its audience.

Sugarloaf Mills Neighborhood 4
Sugarloaf Mills Neighborhood 4 Northwalker, CC0, via Wikimedia Commons

The future of Sugarloaf Mills is tied to its ability to adapt, innovate, and continue to serve as a community hub. The mall’s journey is far from over, and its next chapter promises to be as exciting and dynamic as its past.


Sugarloaf Mills stands as a symbol of Lawrenceville’s vibrant community life. Its history, architectural design, diverse stores and services, impact on the community, and prospects paint a picture of a place that’s more than just a shopping destination.

The mall’s journey, marked by innovation, transformation, and resilience, reflects the spirit of Lawrenceville itself. It’s where memories are made, people come together, and the local community finds expression. Sugarloaf Mills is not just a mall; it reflects the community it serves, a place that resonates with the people of Lawrenceville and the Atlanta area.

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