Melbourne Square Mall: Shopping Center that Grew with Melbourne, FL

The Historical Roots of Melbourne Square Mall

Melbourne Square Mall has been a cornerstone of the Melbourne community since its opening in 1982. Developed by the Edward J. DeBartolo Corporation, the mall was built on land that was once an orange grove. It followed in the footsteps of Brevard Mall, the first mall in Melbourne, Florida, established in 1962. Ivey’s was the first store to grace its corridors, setting the stage for a retail revolution in the area.

Over the years, the mall has seen several changes in its anchor stores. Jordan Marsh, JCPenney, Burdine’s, and Belk were the initial anchors that opened after Ivey’s. In 1990, Ivey’s transitioned into the mall’s first Dillard’s, marking the beginning of a new era for Melbourne Square. Jordan Marsh closed its doors in 1992, making way for Mervyn’s, which eventually became a second Dillard’s in 1997.

The mall has undergone several renovations and changes in management. It is managed by Washington Prime Group, which has maintained the mall’s status as a retail haven. Macy’s took over the mall’s Burdine’s store in 2003 and became Macy’s in 2005, further diversifying the mall’s retail offerings.

The mall’s history is not just about stores and renovations; it’s also about the community it serves. Melbourne Square has been a gathering place for residents, a venue for events, and a significant contributor to the local economy. It’s a place that evokes nostalgia while continually adapting to modern retail needs.

The Anchor Tenants – The Pillars of Melbourne Square

Regarding anchor tenants, Melbourne Square Mall has always aimed to offer a diverse shopping experience. Currently, the mall is anchored by Macy’s, JCPenney, two Dillard’s stores, and Dick’s Sporting Goods. These stores serve as the pillars of the mall, drawing in crowds and providing a stable retail environment.

Dillard’s holds a unique position as it operates two separate stores within the mall. This resulted from the closure of Mervyn’s in 1997, which transitioned into a second Dillard’s. JCPenney has been a constant presence, offering various products, from clothing to home goods. Macy’s, which took over from Burdine’s in 2003, adds a touch of luxury to the mall’s retail mix.

Melbourne Square mall
Melbourne Square Mall” by LittleT889 is licensed under CC BY-SA 4.0

Since its introduction in 2006, Dick’s Sporting Goods has rapidly established itself as a favored destination for those passionate about sports. It occupies the space once home to Belk, which moved to another mall in 2004. The second part of the former Belk space was occupied by Circuit City, which went out of business in 2009. Then, a World Of Decor store used the area and became LA Fitness in 2014 and later Esporta Fitness.

The anchor stores offer a wide range of products and create a balanced shopping environment. From high-end fashion at Macy’s to sporting goods at Dick’s, these anchors cater to the diverse needs of the Melbourne community.

A Retail Haven – Current Tenants and Their Offerings

Melbourne Square is more than its anchor stores; it’s a retail haven with over 100 retailers catering to various tastes and preferences. For those looking for apparel, stores like American Eagle, H&M, and Francesca’s offer trendy options.

Tech enthusiasts can visit AT&T or Mobile Station II for the latest gadgets. Health and wellness stores like GNC and Go Green CBD provide products for those focused on well-being. Specialty retailers like Express and Bath & Body Works add to the mall’s diverse offerings.

Foodies have a lot to explore as well. From fast food joints like Chick-fil-A to sit-down restaurants like Red Ginger Asian Cuisine and Mr. & Mrs. Crab, the mall offers a culinary journey. Sweet treats are available at places like Mrs. Fields Cookies and Candy Galore N’ More, making sure there’s something for everyone.

If you’re wondering about things to do in Melbourne, Florida, visiting Melbourne Square offers many shopping and dining options. It’s not just a place to shop but to experience the best of what Melbourne offers.

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Dining Options for Every Palate

Melbourne Square is not just about shopping but also a gastronomic paradise with various dining options. Red Ginger Asian Cuisine offers a taste of the Orient, while Mr. & Mrs. Crab Juicy Seafood & Bar is perfect for seafood lovers. Estampa Gaucha brings the flavors of Brazilian cuisine to Melbourne, Florida, offering a unique dining experience.

For those who prefer fast food, the mall has several options like Chick-fil-A and Gyros & More. Coffee lovers can enjoy a cup at Starbucks, and those with a sweet tooth can head to Auntie Anne’s Pretzels or Mrs. Fields Cookies. The Food Court is a central hub for quick bites, making it convenient for shoppers to grab a meal between stores.

The mall also caters to diverse dietary needs and preferences. From vegan options to gluten-free meals, the dining outlets at Melbourne Square have something for everyone. It’s a place where families can enjoy a meal together, friends can catch up over coffee, and couples can have a romantic dinner.

The dining options at Melbourne Square are not just about food; they’re about the experience. With its diverse cuisines and dining settings, the mall offers something for every palate, making it a go-to destination for food lovers in Melbourne.

Amenities and Services – More Than Just Shopping

Beyond its primary allure of shopping and dining, Melbourne Square extends various amenities and services to elevate the experience for visitors. If you find yourself short on cash, there’s a conveniently situated ATM at Center Court. The mall also features family-friendly restrooms and baby-changing facilities, providing ease and comfort for those visiting with little ones.

Security is a top priority at Melbourne Square Mall. The mall’s security measures include first-aid assistance and an AED device at the Mall Office. The number is readily available for those who need to contact security during their visit. These measures ensure a safe and enjoyable experience for all visitors.

For those who like to combine fitness with shopping, the Mall Walker Program is an excellent feature. The mall has a comprehensive and well-lit common area perimeter totaling 0.9 miles, welcoming walkers daily. It’s a great way to exercise while enjoying the mall’s offerings.

Additional amenities include a KidX Kids Program, which offers special events and exclusive discounts for children. Vending machines are scattered throughout the mall for quick refreshments, and free Wi-Fi is available for those who want to stay connected. These amenities make Melbourne Square more than just a shopping destination; it caters to its visitors’ diverse needs.

Recent Events and News

Regarding recent events, Melbourne Square was briefly placed on lockdown in August 2023 due to a disturbance in the parking lot. The mall’s security team quickly contained the situation in collaboration with the Melbourne Police Department. The incident served as a reminder of the importance of security measures, which were effectively implemented to ensure the safety of visitors.

The mall also hosts various events and sales throughout the year, keeping the shopping experience fresh and exciting. Seasonal sales, holiday events, and special promotions are regularly announced, allowing shoppers to grab deals and discounts.

In addition to sales and promotions, Melbourne Square is a venue for community events. From fashion shows to charity fundraisers, the mall is a platform for various activities that engage the local community. These events attract visitors and strengthen the mall’s relationship with Melbourne residents.

The mall has been in the news for various reasons and continues to be a central part of the Melbourne community. The management proactively addresses issues and ensures that Melbourne Square remains a safe and enjoyable place for everyone.

Melbourne Square Mall in the Community

Melbourne Square is more than a retail destination; it’s a community hub. One of the unique features of the mall is the Melbourne Police Community Relations office, which is located within the mall premises. This office serves as a liaison between the police department and the community, providing a sense of security and fostering a solid relationship.

The mall also hosts annual events that resonate with the local culture. An annual Hanukkah menorah parade takes place near the mall in association with the local branch of the Chabad-Lubavitch movement. This event is a testament to the mall’s commitment to celebrating the diverse cultures of the Melbourne community.

Community programs and partnerships with local organizations are also part of the mall’s engagement strategy. Melbourne Square participates in charitable activities, from back-to-school drives to holiday toy collections. These initiatives give back to the community and create a sense of belonging among residents.

The mall’s role in the community is not just about commerce; it’s about connection. Melbourne Square has been a gathering place for residents for over four decades, serving as a venue for events, a platform for community engagement, and a contributor to the local economy.

Incidents and Safety Measures

While Melbourne Square is generally a safe and welcoming environment, it does occasionally experience incidents. On January 17, 2015, a shooting occurred in the mall’s food court, resulting in one fatality and one injury before the gunman committed suicide. The event was considered domestic violence-related and served as a wake-up call for enhanced security measures.

Another incident occurred on December 13, 2016, when a gun was fired during an attempted robbery in the mall’s parking lot. These incidents have led to a review and strengthening of the mall’s security protocols, ensuring the safety of visitors.

Security cameras are strategically placed throughout the mall, and uniformed security personnel are visible during mall hours. Emergency exits are marked, and procedures for lockdowns and evacuations are in place. The mall’s management works closely with the Melbourne Police Department to ensure a coordinated response to security issues.

While incidents like these are unfortunate, they have improved the mall’s security measures. Visitors can now shop and dine with an added layer of confidence, knowing that their safety is a top priority for Melbourne Square Mall.

Conclusion

Melbourne Square Mall has been a significant part of the Melbourne community for over four decades. With a storied past, a wide array of shopping options, and a steadfast dedication to pleasing its customers, Melbourne Square is a preferred locale for shopping, dining, and entertainment. The mall has successfully blended traditional retail with modern amenities, creating an experience that caters to a wide range of consumers.

The mall’s role in the community extends beyond commerce; it’s a platform for engagement, a venue for events, and a contributor to the local economy. With its proactive approach to security and customer service, Melbourne Square has created an environment where visitors can confidently shop and dine.

Melbourne Square is poised for growth and innovation as it looks to the future. Its adaptability and willingness to evolve make it a resilient part of the Melbourne community. With its diverse offerings and community-centric approach, Melbourne Square is not just a shopping destination; it’s a place that resonates with the lives of Melbourne residents.

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Comments: 2
  1. Avatar of Vince K
    Vince K

    Growing up in the 60s and 70s, malls were always a wonderful experience and I was saddened by their decline. I’m so glad to still have this experience here in Melbourne and hope that it continues for many more decades.

    Reply
    1. Avatar of Spencer Walsh
      Spencer Walsh (author)

      I appreciate your nostalgic perspective on Melbourne Square Mall. It’s heartening to know that some places still capture the magic of the traditional mall experience.

      Reply
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