History and Development
The Miracle Mile Shops Mall, a bustling shopping center in Paradise, Nevada, has a rich history from August 2000. Originally known as the Desert Passage, it was part of the Aladdin Hotel’s $1.4 billion resort property.
The shopping center was designed to complement Aladdin’s Arabian Nights theme, complete with a Moroccan-style souk and a replica of a Middle Eastern village.
In 2003, Aladdin was sold to a partnership of Planet Hollywood and Starwood Hotels & Resorts Worldwide. The new owners decided to rebrand the Desert Passage to align with the new theme of the resort. In 2007, the shopping center was renamed the Miracle Mile Shops, a nod to the famous shopping district in Chicago.
The Miracle Mile Shops has changed hands a few times since then. In 2016, it was sold to an investment partnership of Miller Capital Advisory and CalPERS. Despite these changes in ownership, the Miracle Mile Shops has remained a popular shopping destination on the Las Vegas Strip.
Architectural Design and Features
The Miracle Mile Shops is a marvel of modern architecture. The shopping center spans 475,000 square feet and houses over 170 stores, 15 restaurants, and several entertainment venues.
The design of the Miracle Mile Shops is a departure from its original Moroccan theme. Today, it features a sleek, modern design with a circular layout that makes it easy for visitors to navigate the mall.
One of the most distinctive features of the Miracle Mile Shops is its cloud-like ceiling. This unique design element gives the illusion of a perpetually blue sky, creating a pleasant and inviting atmosphere for shoppers. The shopping center also features several water features, including two water fountains and an indoor rainstorm display.
Shopping and Dining Experience
The Miracle Mile Shops offers a diverse shopping experience with many stores. From high-end fashion brands to unique boutiques, there’s something for everyone at this shopping center. And it’s not just about shopping. The Miracle Mile Shops is also home to a variety of dining options.
One of the standout dining establishments is the Ocean One Bar & Grill. This restaurant offers an affordable dining experience with a lunch menu of 27 dishes and five starters, all priced at $5.99.
The restaurant is also known for its three-for-one cocktail prices, making it a popular spot for locals and tourists.
Entertainment and Attractions
Beyond shopping and dining, the Miracle Mile Shops also offers a variety of entertainment options. The shopping center is home to the Saxe Theater and V Theater, which host a variety of shows, including Nathan Burton’s Magic Show, V – The Ultimate Variety Show, NEWSical The Musical, and A Musical About Star Wars.
The indoor rainstorm show is one of the most unique attractions at the Miracle Mile Shops. This show features artificial lightning, fog, and rain, providing a unique sensory experience for visitors.
Impact and Significance
The Miracle Mile Shops Mall has significantly impacted the local economy and tourism industry. With its diverse range of stores, restaurants, and entertainment options, it has helped transform the Las Vegas Strip into a shopper’s paradise. The shopping center serves millions of people annually and is recognized as one of Vegas’s busiest restaurants.
Despite changes in ownership and transformations over the years, the Miracle Mile Shops has remained a popular destination for locals and tourists. Its unique offerings, from its cloud-like ceiling to its affordable dining options, have set it apart from other shopping centers on the Strip.
In conclusion, the Miracle Mile Shops is more than just a shopping center. The destination offers a unique shopping, dining, and entertainment experience. Whether you’re a local or a tourist, the Miracle Mile Shops provides something for everyone.