Serramonte Center Mall: The Go-To Destination in Daly City, CA

The Birth and Early Years of Serramonte Center

Serramonte Center Mall opened its doors to the public in 1968, marking a significant milestone in the commercial landscape of Daly City, California. Developed by Fred and Carl Gellert, the center was initially part of the Serramonte planned community. The mall quickly became a focal point for shopping and social gatherings, drawing residents from Daly City and beyond.

2002, the mall changed ownership when it was sold to Capital and Counties USA. Nearly a decade later, in 2011, Equity One became the new owner. These transitions in ownership played a role in shaping the mall’s direction and focus over the years.

The mall has seen several changes, but its essence as a community hub has remained intact. The early years set the stage for what Serramonte Center would become—a place for shopping and community engagement.

Regency Centers currently owns the mall, and under their management, Serramonte Center continues to evolve while maintaining its original charm. The mall has successfully navigated the complex retail environment, adapting to changes while staying true to its roots.

Architectural and Design Elements

The architectural layout of Serramonte Center is unique, organized in a cross shape around a grand court. This design allows for easy navigation and creates a sense of openness, making the shopping experience more enjoyable for visitors.

In 2004, the mall underwent a significant renovation incorporating feng shui principles. One of the most notable additions was a koi pond in the central grand court. This feature not only added aesthetic value but also created a calming atmosphere for shoppers.

The mall’s design has always been about more than aesthetics; it’s about creating an environment that enhances the shopping experience. The layout and design elements work harmoniously to make Serramonte Center a pleasant place to spend time.

The architectural choices reflect the mall’s commitment to providing a comfortable and engaging environment. Every space is designed to be inviting and functional, from the grand court to the food court, making it a go-to destination for shopping and leisure.

A Diverse Retail Landscape

As of September 2023, Serramonte Center in Daly City, California, features a robust lineup of anchor tenants that cater to a broad spectrum of consumer needs and interests. Traditional retail giants like Target and Macy’s continue to be mainstays, offering everything from fashion to home goods.

Nordstrom Rack and Ross Dress for Less provide fashion-forward options at various prices, while T.J. Maxx is a go-to for discounted designer items. Cost Plus World Market offers an array of international goods and furnishings for home and lifestyle needs.

The mall’s appeal includes specialty anchors like Dick’s Sporting Goods, a haven for sports enthusiasts and outdoor adventurers. Dave & Busters brings entertainment and dining under one roof, offering a unique blend of arcade games and American cuisine.

Crunch Gym complements the retail experience with its focus on health and fitness, providing a state-of-the-art facility for those looking to stay active. These diverse anchor tenants attract a wide range of shoppers, making Serramonte Center a multifaceted destination for shopping, dining, and leisure activities.

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If you’re looking for things to do in Daly City, California, a visit to Serramonte Center should be on your list. Its diverse range of stores offers something for everyone, making it a popular choice for shopping and leisure activities.

Expansions and Renovations

Starting in the mid-2010s, Serramonte Center embarked on an ambitious expansion project. Approximately 200,000 square feet of retail space was added, some of which were housed in a new satellite building. This expansion increased the mall’s retail floor area to 1,140,000 square feet.

Alongside the retail expansion, a multistory parking structure was added to accommodate the growing number of visitors. This new parking facility made it easier for shoppers to find parking, especially during peak hours and weekends.

In 2021, the mall underwent another interior renovation. This renovation was part of a broader plan that also included the addition of a 142-room hotel adjacent to the mall. A medical office is also in the planning stages, indicating the mall’s diversification into other types of commercial spaces.

These expansions and renovations have increased the mall’s size and enhanced its role as a community hub. The new additions provide more options for shopping and socializing, making Serramonte Center a more vibrant and dynamic place.

Serramonte Center aerial
Serramonte Center aerial” by Dicklyon is licensed under CC BY-SA 4.0

Events and Community Engagement

Serramonte Center is more than just a shopping destination; it’s a community center that hosts various events. One of the ongoing events is “Earning for Learning,” which runs until March 31, 2024. This initiative encourages community involvement in educational activities.

Another regular event is the “Kids Club,” which occurs on the third Tuesday of every month except in November and December. This event aims to engage children in fun and educational activities, making the mall a family-friendly destination.

For those who enjoy food, “Walkabout – Fridays in the Food Court” is a weekly event that offers a unique dining experience. This event showcases the diverse food options available at the mall, from Asian cuisine to classic American dishes.

These events demonstrate Serramonte Center’s commitment to community engagement. By hosting various events, the mall provides a platform for social interaction and community building, enriching the lives of those who visit.

Serramonte Center in the News

In recent times, Serramonte Center has made headlines for various reasons. An arson fire at the Target store and a bus crash involving multiple vehicles were among the incidents that drew media attention. While these events were unfortunate, they were isolated incidents that were promptly addressed.

The mall has also been featured in positive news stories, highlighting its resilience and adaptability. For instance, the mall has managed to persevere through the pandemic, as reported in April 2021 by the San Francisco Business Times.

Despite the challenges, Serramonte Center remains a safe and enjoyable place for shopping and socializing. The mall’s management has taken steps to ensure the safety and well-being of its visitors, reinforcing its reputation as a reliable community hub.

The news coverage, both positive and negative, serves as a testament to the mall’s significance in the community. It’s not just a shopping center; it’s a place that affects the lives of the people who visit, for better or worse.

Serramonte Center Sign
Serramonte Center Sign” by Pest15 is licensed under CC BY-SA 2.0

The Mall’s Cultural Impact

Serramonte Center has a diverse customer base, reflecting the multicultural fabric of Daly City. The mall is trendy among the Asian community, with stores like Daiso drawing many shoppers.

Over the years, the mall has evolved to meet the needs of its diverse clientele. New stores catering to various cultural tastes have been added, making the mall a melting pot of different cultures and lifestyles.

The mall’s cultural impact extends beyond retail. It serves as a gathering place where people from different backgrounds come together. The diverse range of stores and food options makes it a place where everyone feels welcome.

In summary, Serramonte Center is more than just a shopping mall; it’s a cultural hub that reflects the diversity of Daly City. Its ability to cater to a wide range of tastes and preferences makes it a unique and inclusive space, enriching the community it serves.


Serramonte Center has come a long way since its opening in 1968. From its early years to its recent expansions and renovations, the mall has continually adapted to meet the needs of its community.

Its architectural design, diverse tenant mix, and community engagement efforts stand out in the retail landscape. Despite challenges and changes in ownership, the mall has remained a constant presence in the lives of Daly City residents.

The mall’s impact extends beyond commerce; it serves as a social and cultural hub. Its significance in the community is evident in its enduring popularity and ability to adapt and evolve.

As we look to the future, Serramonte Center stands as a testament to the resilience and adaptability of retail spaces. It remains a vital part of the Daly City community, where people come to shop, connect, engage, and belong.

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