Early Development and Opening
Southland Mall opened in 1964 in Hayward, California. Taubman Centers developed the mall with a $20 million expansion program announced in 1963. The site initially included a free-standing Sears store and a few other shops operating as the Palma Ceia Center. The name “Palma Ceia” reflects the ethnic Portuguese heritage of Oakland and its developing suburbs.
The expansion transformed the facility into an enclosed mall. Taubman Centers collaborated with the developer of Chicago‘s Evergreen Plaza, and John Graham, the architect of the Seattle Space Needle, designed the mall. This project aimed to create a commercial hub for the local community, enhance retail options, and boost economic activity.
In its early years, the mall saw the establishment of anchor stores like Sears and Liberty House. Liberty House later became Macy’s, a well-known retail name. The presence of these stores attracted numerous shoppers, making the mall a bustling center of commerce.
The grand opening marked a new era for Hayward’s retail landscape. The enclosed design offered a modern shopping experience, protecting visitors from the elements and providing a wide range of stores under one roof.
This development contributed to the area’s growth and increased traffic along Winton Avenue, where the mall is located, and established the site as a key destination for things to do in Hayward, CA.
Architectural and Structural Details
When Southland Mall opened in 1964, its design brought a modern look to the community. Now, the mall covers a large area (786,000 sq ft) and includes a variety of shopping spaces.
It features a primarily single-level structure, with an exception beneath JCPenney, which has a small lower level.
Cinemark built a movie theater in the mall, adding to its appeal as a shopping and entertainment destination.
The outlying parking areas also have several free-standing restaurants, which provide additional dining options for visitors.
These design elements contribute to the mall’s ability to attract a wide range of customers looking for things to do in Hayward, CA.
The architectural style focuses on functionality and convenience. The layout ensures easy access to different sections of the mall.
The design also incorporates ample parking, which is crucial for a shopping center of this size.
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Over the years, the structure has adapted to include modern retail trends, keeping it relevant and appealing.
The mall’s strategic location off Interstate 880 at Winton Avenue makes it easily accessible. This location has helped maintain steady foot traffic and contributed to the mall’s ongoing success.
Southland Mall’s design and structure reflect its goal of providing a comprehensive shopping experience for the community.
Major Stores and Changes
Southland Mall has seen many changes in its lineup of major stores. Initially, Sears and Liberty House were the main anchors.
Liberty House eventually became Macy’s, which remains a key store today. These changes reflect broader trends in the retail industry and shifts in consumer preferences.
Kohl’s once operated in the mall but later closed, making way for Dick’s Sporting Goods. This changeover shows how the mall adapts to new retail opportunities.
Recently, Hobby Lobby took over the former Dick’s Sporting Goods space, adding a new type of store to the mall’s mix.
In 2020, Sears closed as part of a broader strategy to shut down underperforming locations nationwide. This closure left a vacant anchor spot, impacting the mall’s dynamics.
Brookfield Properties continues to manage the mall, maintaining a diverse mix of about 100 stores and services.
Throughout its history, Southland Mall has demonstrated resilience and adaptability. The constant changes in stores and services show its ability to evolve with the times.
Looking ahead, Southland Mall faces the challenge of staying relevant in a changing retail landscape. The management team continuously seeks new opportunities to keep the mall fresh and engaging.
This might include bringing in new types of stores, adding more dining options, or hosting events to attract visitors.
The mall’s future depends on its ability to adapt to these changes. With a strong foundation and a prime location, Southland Mall is well-positioned to continue serving the community.
The ongoing efforts to evolve and innovate ensure that the mall remains a key player in the local retail scene.
Recent News and Developments at Southland Mall (2023-2024)
The mall has undergone cosmetic renovations aimed at modernizing its look and improving the overall shopping experience.
These updates are part of Brookfield Properties’ ongoing efforts to maintain the mall’s appeal and accommodate new retailers.
The refreshed appearance has received positive feedback from shoppers who appreciate the more contemporary and inviting environment.
One of the major changes at Southland Mall is the opening of a new Hobby Lobby store.
This store relocated from 7050 Amador Road in Dublin to 549 Southland Mall Drive, Hayward, and officially opened on January 26, 2024.
The move was part of a strategic effort by Hobby Lobby to position itself in a more accessible location within a bustling shopping center.
Southland Mall continues to host a variety of events to draw in crowds and provide entertainment for families.
In 2023, the mall featured a popular carnival organized by Butler Amusements. This event was well-received by the community and provided a fun and festive atmosphere for visitors.
The carnival included rides, games, and food stalls, making it a significant attraction for both locals and visitors.
Many Hayward residents flock to cities such as Castro Valley, Pleasanton, Livermore, San Jose, and San Mateo because Hayward doesn’t offer higher end retail shops, restaurants, and nicer areas to gather. We end up supporting other cities’ economy rather than keeping the money in our own city. Some nicer small businesses are making their way into Hayward, but it is slowwww.
Thanks for your perspective. It’s important for cities to offer amenities that keep residents engaged and support the local economy.
i loved it when there was a large bird cage in front of Sears and i could see different types of birds there
That’s a lovely memory! The bird cage must have brought a lot of joy to visitors. Thanks for sharing.