The Magic of Stonebriar Centre Mall: Hub of Modern Retail in Frisco, TX

Introduction to Stonebriar Centre Mall: A Frisco Landmark

The Jewel of Frisco’s Retail Scene

Nestled in Frisco, TX, Stonebriar Centre Mall is a beacon of retail splendor. Opened in August 2000, this shopping hub quickly became a cornerstone of the local community.

With over 1,700,000 square feet of retail space, it’s not just a mall; it’s a miniature city teeming with shopping, dining, and entertainment options.

Imagine a bustling metropolis where the currency is fashion, fun, and food, and you’ve got Stonebriar Centre.

A Historical Tapestry

In 1988, when Frisco’s population was around 6,000, Sears’ subsidiary Homart proposed constructing a million-square-foot mall there.

This plan intrigued Plano officials, leading them to offer $10 million to build the mall within Plano. However, General Growth Properties acquired Homart in 1995 and was bound by Homart’s prior agreement with Frisco.

Frisco enhanced its proposal with incentives like a sales tax rebate, property tax abatement for a decade, and infrastructural upgrades near the mall site.

Despite Plano’s persistent efforts, Frisco secured the development, culminating in the opening of Stonebriar Centre on August 4, 2000.

The Centre’s Role in Community and Growth

Stonebriar Centre is more than just a shopping center; it’s a community hub. Throughout its existence, it has played a pivotal role in shaping Frisco’s social and economic landscape.

Hosting events, drawing in tourists, and being a go-to spot for locals looking for “things to do in Texas” – the mall does it all with style.

It’s where memories are made, whether during a holiday shopping spree or a casual stroll through its wide, welcoming corridors.

Stonebriar Centre’s Evolution: Transformations and Attractions

Stonebriar Centre in Frisco, TX, has seen a dynamic evolution marked by significant transformations and the introduction of new attractions over the years.

This continuous change reflects the mall’s commitment to keeping up with consumer trends and enhancing the shopping experience.

The Ice at Stonebriar and Other Notable Changes

One of the earliest changes was the closure of The Ice at Stonebriar, an ice rink, in July 2013. This was a unique feature of the mall, and its closure marked a shift in its entertainment offerings.

In another significant move, Sears Holdings spun off several properties, including the Sears at Stonebriar Centre, into Seritage Growth Properties in 2015, signaling a change in the retail landscape of the mall.

Renovations and New Additions

2016 saw the AMC Theatre undergoing updates and remodeling, keeping pace with the latest cinema technology and comfort.

This renovation ensured that the AMC Theatre remained a top attraction for movie enthusiasts in Frisco, offering 24 screens with a wide array of film choices.

Culinary and Retail Updates

Carlo’s Bake Shop opened in the culinary domain in 2017, adding to the mall’s diverse dining options, although it later closed.

Meanwhile, the food court received a delightful addition for children – a charming carousel, adding to the family-friendly ambiance of Stonebriar Centre.

The fall of 2022 saw the arrival of Smokin’ Oak Wood-Fired Pizza & Taproom, replacing the California Pizza Kitchen and refreshing the dining scene with new flavors.

Expanding Horizons

A significant development was the commencement of construction for the 18-story Stonebriar Hyatt Hotel in May 2018, which opened its doors in June 2020.

This expansion enhanced the mall’s profile and added a new dimension to its offerings. KidZania, an innovative and educational entertainment concept for children, also made its Texas debut at Stonebriar Centre in the fall of 2019.

Stonebriar Centre Mall
Stonebriar Centre Mall” by vanz98 is licensed under CC BY-NC-ND 2.0

Anchor Stores and Key Retailers: The Pillars of Stonebriar

The Foundations of Shopping Excellence

Since its inception, Stonebriar Center has been anchored by some of the biggest names in retail. Macy’s, JCPenney, Dillard’s, and Nordstrom have stood as the cornerstones of this shopping haven.

Each store brings its unique flavor to the mall, offering a diverse range of products that cater to every shopper’s needs.

From high-end fashion to affordable everyday wear, these anchors have been pivotal in establishing Stonebriar as a premier shopping destination in Frisco.

Stonebriar Centre’s Anchor Tenants: A Dynamic Mix

Stonebriar Centre currently houses 11 anchor tenants, with one vacant space last occupied by Sears. The mall’s anchor tenants include diverse retail, dining, and entertainment options, ensuring something for everyone.

  1. Dillard’s – Occupying a 206,000 sq ft space, Dillard’s offers a wide range of fashion, beauty, and home products.
  2. Macy’s – With a 200,000 sq ft space, Macy’s offers shoppers an extensive range of fashion, beauty, and home products.
  3. JCPenney occupies a 162,000-square-foot area within Stonebriar Centre, offering a wide array of merchandise, including clothing, accessories, and items for the home, catering to various tastes and needs.
  1. Nordstrom, an upscale department store, spans 134,000 square feet in Stonebriar Centre. It features a carefully selected range of clothing, accessories, and beauty products, offering a premium shopping experience.
  2. AMC Theatres – With a 103,000 sq ft space, the AMC Theatres offer movie buffs an extensive choice of films in a comfortable setting.
  3. Dick’s Sporting Goods – This 77,000 sq ft store has everything sports enthusiasts need, from apparel to equipment.
  1. KidZania – Covering 85,000 sq ft, KidZania is a unique, interactive, and educational play space for children, making it the perfect destination for families.
  2. Dave & Buster’s – A perfect blend of dining and entertainment, Dave & Buster’s covers a 50,000 sq ft area and features arcade games, billiards, and more.
  3. Barnes & Noble Booksellers – Book lovers can spend hours exploring the 34,000 sq ft bookstore, which hosts events and author signings.
  1. Forever 21 – With 27,000 sq ft of retail space, this popular clothing store caters to the fashion-conscious crowd.
  2. H&M – Fashion enthusiasts can shop for trendy, affordable clothing at H&M’s 26,500 sq ft store.

Former anchor tenants:

Tenant Status Notes
Galyan’s Closed (2004) Converted to Dick’s Sporting Goods
Foley’s Closed (2006) Rebranded as Macy’s
Sears Closed (2019) Part of Sears Holdings’ bankruptcy

A Diverse Retail Mix for Every Shopper

The evolution of retail within Stonebriar is a story of diversity and adaptation. The mall boasts a wide variety of stores, ensuring something for everyone.

Whether it’s the latest fashion trends, electronic gadgets, or home decor, Stonebriar’s retail mix is carefully curated to meet the evolving demands of its customers.

This diversity enhances the shopping experience, ensures the mall stays relevant and engages in a rapidly changing retail environment.

Catering to a Wide Customer Base

Stonebriar’s ability to cater to a broad spectrum of customers makes it stand out. From luxury shoppers to budget-conscious families, the mall’s retail offerings are designed to meet varied preferences and budgets.

This inclusivity makes Stonebriar more than just a mall; it’s a community space where everyone can find something that resonates with their style and needs.

Dining and Entertainment: Beyond Shopping at Stonebriar

A Culinary Journey for Every Palate

Among the diverse array of eateries at Stonebriar Centre, some stand out for their popularity and unique offerings.

The Cheesecake Factory is a crowd favorite, renowned for its extensive menu and its wide variety of rich and creamy cheesecakes.

Its vibrant ambiance and vast selection make it an ideal spot for family dinners or a casual outing with friends.

Another notable dining destination is Buca di Beppo, which offers a warm, family-style Italian dining experience.

Known for its hearty portions and festive atmosphere, it’s a perfect place for gatherings and celebrations.

For those who prefer a more interactive dining experience, Dave & Buster’s combines fun and food with its arcade games and extensive menu, making it a popular spot for adults and children.

Smokin’ Oak Wood-Fired Pizza & Taproom brings a fresh twist to the mall’s dining scene. It offers artisanal wood-fired pizzas and a selection of craft beers, appealing to pizza lovers and beer enthusiasts.

Lastly, Perry’s Steakhouse & Grille provides a more upscale dining experience, known for its signature pork chop, steak selections, and elegant ambiance. It’s a preferred choice for those looking for a fine dining experience within the mall.

Each of these eateries adds a unique flavor to Stonebriar Centre, making the mall a shopping destination and a culinary hotspot.

Entertainment: The Heartbeat of Stonebriar

The entertainment options at Stonebriar Centre are as diverse as its dining. The AMC Theatre is a major highlight, offering a cinematic escape where shoppers can unwind and dive into the world of movies.

Imagine the excitement of a new movie release or the charm of a classic, all within the comfort of the mall.

Additionally, the mall hosts various events throughout the year, turning shopping trips into memorable experiences. Stonebriar isn’t just a place to shop; it’s a place to live stories.

A Family-Friendly Destination

Stonebriar Centre truly shines as a family-friendly destination. Stonebriar Centre is suitable for all age groups, making it an ideal spot for families to enjoy a full day of discovery and new experiences.

From children’s play areas to seasonal events, the mall ensures that every family visit is packed with joy and excitement. It’s where laughter echoes through the halls, and smiles are as common as shopping bags.

Unique Features and Attractions: What Sets Stonebriar Apart

Stonebriar Centre is a treasure trove of unique experiences and offerings that set it apart. Among these is the LEGO Store, a colorful world that entices children and adults with its creative and playful atmosphere.

Then there’s Barnes & Noble, a bibliophile’s paradise, offering a quiet escape filled with books and a cozy ambiance.

These stores are more than retail spaces; they are destinations that offer unique experiences, making Stonebriar a mall that transcends conventional shopping.

KidZania: A World of Learning and Fun

KidZania, located in Stonebriar Centre, is a vibrant, educational city built to inspire, educate, and empower kids through immersive learning experiences.

Spanning 80,000 square feet, KidZania provides children aged 4 to 14 with more than 100 hands-on activities that allow them to role-play in various professions.

This unique setup lets children explore a world of possibilities, from fighting fires to embarking on secret missions, enhancing their social and emotional skills while envisioning their prospects.

Inside this mini-city, young explorers can take on diverse roles, engaging in activities like policing, performing, or even surgery, earning and spending their currency, kidZos.

This interactive environment is designed to ignite their minds, fostering a sense of responsibility and creativity.

KidZania, with its real-world brand partnerships, offers experiences that are as close as possible to real life, providing an educational yet highly secure and accessible environment.

Parents and guardians can accompany children, but the activities are exclusively designed for kids, encouraging independent exploration.

Adults can observe from designated areas, ensuring a safe environment while fully immersing children in their roles.

iFLY Indoor Skydiving: An Exciting Addition

iFLY Indoor Skydiving, located in the outparcel, offers an exhilarating experience where visitors can feel the thrill of skydiving in a safe and controlled environment.

This state-of-the-art vertical wind tunnel allows people of all ages to experience the sensation of flight. It’s ideal for unique events such as birthday parties, corporate gatherings, and social outings.

iFLY provides a memorable and exciting experience, perfect for those looking for an adventurous break from the traditional shopping experience at the mall.

The Future of Stonebriar Centre

Stonebriar’s Enduring Legacy in Frisco

As we look back on the journey of Stonebriar Centre Mall, it’s clear that it has become much more than a shopping center. It’s a vibrant part of Frisco’s identity, reflecting its growth and evolution.

The mall’s ability to adapt to changing retail landscapes while maintaining its role as a community hub ensures its place in the hearts of Frisco residents.

Stonebriar Centre has become synonymous with shopping, entertainment, and community spirit in Frisco.

AMC Stonebriar 24
AMC Stonebriar 24” by dallashangerphoto is licensed under CC BY 2.0

A Vision for Tomorrow

Looking ahead, the future of Stonebriar Centre appears bright. With its innovative approach to retail, commitment to community involvement, and continual adaptation to market trends, the mall is well-positioned to thrive.

As Frisco continues to grow, Stonebriar Centre will undoubtedly evolve alongside it, meeting new challenges and seizing opportunities to enhance its offerings and experiences for visitors.

A Testament to Frisco’s Vibrancy

In conclusion, Stonebriar Centre is a testament to Frisco’s vibrancy and dynamism. It’s a place where shopping, leisure, and community intertwine, creating a unique and beloved landmark in the city.

As the mall looks to the future, it promises continued innovation, community engagement, and a commitment to being central to Frisco’s thriving landscape.

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